Women have always had the power to shape the world of wine and spirits.
I just love when women understand about wine and talk about it. Celebrate with me one of the many Talented Women in Wine: Eleonora Marconi from Italy’s Castello di Nipozzano – Know more about her in the following link: http://pulse.me/s/4489Rv As a matter of fact, women have always had the power of shaping the world of wine and spirits, although the majority of wine and spirits buyers for home consumption and gifting are men! Isn’t it surprising?
Indeed, from 35-year-old Judy Leissner, who has turned Grace Vineyard into both a globally recognised brand and a flagship for Chinese fine wine, to Danièle Ricard, who was appointed chairman of the board of the world’s second largest drinks company Pernod Ricard this August, and Annette Alvarez-Peters, whose position as director of wine buying for US retailer Costco makes her one of the most powerful wine buyers on the planet responsible for shaping consumer tastes via wines that she feels merit space on Costco’s shelves.
A kind of sensual attraction to the bottle, a kind of mystery that kindles men’s ego and trigger the decision to purchase.
Wine and Spirits in general, and Wine in particular, is a business where women had always succeeded… and still do. I guess that is what attracts men to be the majority of wine buyers! Can we say a kind of sensual attraction to the bottle? A kind of mystery that kindles men’s ego and trigger the decision to purchase? The fact is: the majority of wine buyers for home consumption and gifting are men; in other words, this mystery works more on men than on women all over the world, and all marketing strategies to bring the women to buy more wine than men for home consumption or for gifting does not last. Women shape the Wine and Spirits business and the men shape its market and retail!